Email Sender Setup

It is highly recommended to also configure DNS records for your domain to ensure your emails reach the inbox.

Postmark Integration

Lyara integrates with Postmark to ensure high email deliverability rates and reliable sending. Postmark is a transactional email service that specializes in ensuring your emails reach the inbox, not the spam folder.

Why Postmark?

  • • Industry-leading delivery rates (99%+ inbox placement)
  • • Built-in DMARC, SPF, and DKIM DNS setup

Sender Signature Verification

Before creating templates and automations, you must verify your sender signature domain. Only verified sender emails can be used for sending emails through the system.

Verification Steps

  1. 1. Navigate to Settings → Sender
  2. 2. Fill in your email address and desired sender name (this name will appear in recipients' inboxes)
  3. 3. After submitting, check your email for a verification message from Postmark
  4. 4. Click the confirmation link in the email
  5. 5. Return to the app and click "Check Status" to complete the verification process

Sender Name Best Practices

  • • Use your actual name or company name for trust
  • • Keep it consistent across all communications
  • • Avoid generic names like "noreply" or "admin"
  • • Consider including your role (e.g., "John from Acme Corp")

Troubleshooting Verification

Common Issues

  • • Check spam/junk folder for verification email
  • • Ensure the email address is typed correctly
  • • Corporate email filters may block verification emails
  • • Wait a few minutes before requesting a new verification

Verification Status

  • • Green checkmark: Verified and ready to use
  • • Yellow warning: Pending verification
  • • Use "Check Status" button to refresh verification state

Next Steps

Once your sender is verified, Lyara will provide you with DNS records to add to your domain. Complete the DNS Configuration for optimal deliverability, then create Email Templates for your campaigns.